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EVENTFind your light. Build your look.

MiPalette NYC Pop-Up

Find your light.
Build your look.

In New York, finding your color became an experience guests could shape with their own hands.

August 15, 2026/11:00 AM-7:00 PM/New York City
Two guests smile with MiPalette shades and a compact in front of the branded event backdrop.
MiPalette NYC Pop-Up / Gorgeous Beauty / August 15, 2026

Location

Gorgeous Beauty, 225 W 34th St

Host

MiPalette

Partners

Attencity / Dawn Maloney / Artecho

Visible scale

Approximately 20-30 people at peak

One day in color

Discovery,education, play.

On August 15, MiPalette hosted the NYC Pop-Up at Gorgeous Beauty. Guided by Find your light. Build your look., the day connected shade discovery, refillable palette building, beauty education, and hands-on creative moments.

The experience was presented by MiPalette with Attencity Marketing. Dawn Maloney joined as MiPalette's co-branded education partner, while Artecho brought a color-focused activation to the floor.

MiPalette 8.15 Pop-Up signage beside the event prize draw in New York City.
The day, clearly signed
Rows of MiPalette refill shades arranged on display stands inside the pop-up.
Color ready to explore

From shade discovery

A palette of your own.

The shade wall and display tables formed the starting point. Guests compared colors up close, selected refill pans, and assembled combinations that felt personal. On-site guidance introduced the Complete Palette and Add-on Kit as a modular way to build and rebuild a look.

A MiPalette team member welcomes a guest at the event customization table.
A guest compares refill colors in front of the MiPalette shade wall.
Guests explore an individual MiPalette refill shade beside open palette cases.
A guest compares two open MiPalette cases during a product consultation.
A guest places a MiPalette-themed transfer on a canvas tote at the pop-up.
Make it, wear it, share it

Create + play

A community experience made by hand.

At the customization station, guests chose iron-on designs for MiPalette canvas totes, then finished their pieces with markers, coloring, and heat pressing. Artecho extended the color play with a free-marker activity and card and pattern making.

The branded backdrop, selfie setup, and product moments carried the experience into social content, turning the pop-up into something guests could keep sharing after they left.

Giveaways + play

Every interaction,a win.

The event offered two participation routes: Follow & Scoop and Buy & Draw. Following the brand unlocked iron-on transfers, while purchasing a Complete Palette enabled a draw for S, M, or L color pans.

Five lucky winners were offered a full order free. The first 100 guests could also receive a canvas tote while supplies lasted.

01

Build your own palette

From the shade wall to the final combination, guests turned color discovery into a hands-on journey.

02

Beauty education in real time

Dawn Maloney's live demonstration and Anatomical Makeup Method added professional, learnable depth.

03

Create, play, and share

Prize play, tote customization, and Artecho's marker activity made the day tactile and memorable.

From the pop-up

A closer look.

A custom MiPalette case filled with warm neutral and bold refill shades rests on its branded box.
Close-up of MiPalette refill shades arranged by color on a black display wall.
A guest holds an open custom MiPalette palette in front of the refill shade display.
A smiling guest holds up a customized MiPalette event tote in front of the brand backdrop.
A guest takes a selfie while holding a MiPalette product gift bag beside the shade wall.
Close-up of a guest's finished makeup look with gold face accents.
Two women smile together during the MiPalette New York pop-up.

MiPalette in real life

Every color choice is a beginning.

From the shade wall to the customized tote, the NYC Pop-Up placed product discovery, professional education, and community interaction in one space.

Design your palette
8.15 Pop-Up | MiPalette in Real Life | MiPalette