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EVENTMiPalette in real life

Brand launch / Glow & Build

Build
your way.

A launch evening where modular color became tangible: guests learned the system, explored the shades, and built a look that felt like their own.

July 10, 2026New York City
MiPalette founders raise a toast with guests during the brand launch event.
Glow & Build - New York / AFM Agency / July 10, 2026

Host

MiPalette

Education partner

Dawn Maloney / MakeupClasses.com

Format

Brand launch + modular palette experience

Audience

Approximately 30-40 guests

The through-line

Light,
structure,
color.

On July 10, MiPalette hosted Glow & Build - New York at AFM Agency, 519 8th Ave, Floor 5. The brand launch connected modular color, professional education, and community in one room.

Guests moved from product discovery to hands-on selection, exploring a wall of individual shades and working with MiPalette staff to choose and arrange colors. The message was simple: a palette can change as your look, mood, and needs change.

Wide view of the MiPalette brand launch presentation area with seating and a demonstration screen.
Learning begins in the room
MiPalette gift bags and event materials arranged on chairs before the presentation.
A considered welcome

From screen to hand

A palette guests could build.

The shade wall and staff-guided selection turned the product story into a tactile experience rather than a product display. Attendees compared colors, tested formulas, and assembled a combination that felt personal.

An attendee selects refill pans while building a custom MiPalette palette.
A MiPalette representative helps an attendee compare colors at the refill shade wall.
A MiPalette representative discusses colors in an open palette during a one-on-one consultation.
An attendee tests a beauty product while looking into a handheld mirror.
A presenter speaks beside the MiPalette refill shade wall during the brand launch.
The system, made visible
A makeup artist demonstrates application techniques onstage as face-shape guidance appears on screen.
Live education with Dawn Maloney

Learning in real time

Anatomy-led education.

Dawn Maloney, MiPalette's co-branded education partner and founder of MakeupClasses.com, led the evening's live session. With a seated model, live camera, ring light, and projection screen, guests could follow each technique as it happened.

Face shapes

50 Face Shapes: Mandible Bones

Eye combinations

32 Eye Combinations: Wide-Set, Bulging, Downturned

The product in context

Modular by design.

Refill pans made the product logic easy to see. Guests could compare a complete palette, select individual shades, and understand how a compact evolves with them.

Pink and neutral MiPalette refill pans arranged on a black display tray.
Color, close up
A presenter points to rows of color refills in an open MiPalette demonstration palette.
A palette is a starting point
A MiPalette staff member presents neutral, pink, and coral refill pans during a hands-on session.
Refills arranged by feeling

A thank-you close

Nine prizes.
One room.

At 8:00 PM, the Founder Thank-You Drawing brought the room together. On-site Founding Members received numbers for a live draw, with no number repeated and the grand prize saved for last.

Round 1

5 winners
Jmoon set + $240 coupon
$618 value

Round 2

3 winners
MiPalette membership
Covered by MiPalette

Final

1 winner
One-to-one makeup class + signed book by Dawn Maloney
$250 value

MiPalette event participants pose together after the founder thank-you prize presentation.
Founding members, together

Three moments that defined the night

A beginning you can build on.

01

Anatomy-led education

The live session translated facial structure and eye shape into techniques guests could see, follow, and apply.

02

A palette guests could build

The shade wall and staff-guided selection made personalization tangible, not a slogan.

03

A founder-focused close

The nine-prize thank-you drawing brought product, education, and community into one memorable close.

Guests gather in the seating area with MiPalette gift bags during the brand launch.
A room full of possibility
Two guests greet each other with a warm hug at the MiPalette event.
Community, in color

MiPalette in real life

Personalization, made tangible.

Glow & Build - New York marked an early chapter in MiPalette's story: product, education, and community brought together in one room.

Explore the system
Brand Launch | MiPalette in Real Life | MiPalette