Color you can wear
with a clear conscience.
Every MiPalette pan is developed against a single, uncompromising rule: if an ingredient is questioned by the world’s strictest clean-beauty programs, it doesn’t go in. No shortcuts. No grey areas. Just color you can trust on your skin.
Clean isn’t a label we borrow.
It’s a standard we wrote.
We built our own formulation standard, benchmarked against the leading clean-beauty programs in North America and Europe. It governs every shade we develop — from the first pigment trial to the pan in your hand.
Safe for skin
Strict limits on ingredients linked to irritation or long-term health concerns — screened shade by shade.
Kind to the planet
Risk controlled across design, packaging and end-of-life. Reef-safe by formulation, never an afterthought.
Vegan-ready & cruelty-free
Built to support vegan and animal-welfare claims — no carmine, beeswax, lanolin or hidden animal inputs.
Fully transparent
Every formula carries a complete ingredient list. What’s in your palette is never a mystery.
What you’ll never
find in a MiPalette pan.
These aren’t ingredients we “try to avoid.” They’re a hard line in our standard — banned before a formula ever reaches development. Just a few of the 50+ on our list:
Why our list goes further →Beauty should add to you —
never quietly take away.
Transparency is non-negotiable
If we can’t stand behind an ingredient in writing, it doesn’t belong in your palette.
Inclusion is built in
Clean color for every warmth and every skin tone — designed from day one, not added later.
Stricter than we have to be
We hold our formulas to a higher bar than the programs we benchmark against.
“We don’t define beauty. We build a clean foundation open enough for you to define yourself.”
We don’t just meet the clean bar.
We raise it.
Most “clean” seals share a core list of excluded ingredients. We start there — and then go further. A side-by-side look at where our standard is stricter:
Benchmarked against the leading North American & European clean-beauty programs — and held to a stricter internal bar.
from every formula
disclosure, every pan
what touches your skin
Clean color, straight to your inbox.
Be first to know when new clean shades drop — plus the occasional honest note on what’s in (and never in) your makeup.