Creator Program: Tiers, Discounts, Named Palettes
MiPalette's creator program starts at 10% commission with a path to 15% and your own named palette. Here's what each tier includes and how to qualify.
Most beauty creator programs are vague on purpose. "Earn commissions." "Get perks." "Unlock exclusive access." The details appear after you've applied, been approved, and produced content. MiPalette's creator program publishes its structure openly. Two commission tiers, clear qualification criteria for each, a path to your own named palette, and Starter Bundles for selected creators. Here's what each level includes and what it takes to get there.
Tier one: 10% commission
Every approved creator starts here. After approval and affiliate activation, you earn 10% on eligible products sold through your affiliate link. No minimum audience. No sales threshold to start earning. The first sale through your link earns commission.
Approval is based on content quality and alignment with MiPalette's values — clean beauty, inclusive shade ranges, creator independence. The Creator Guide outlines the application process. You don't need to have used MiPalette products before applying, though having content that demonstrates your aesthetic and audience engagement helps.
At this tier, you have full access to the design tool — shade selection, hex code entry, virtual try-on, layout arrangement. You can build palettes for your audience, share them through your content, and earn commission on every resulting sale. The design tool covers eyeshadow and lip colour, so creators working across categories use the same workflow for both.
Tier two: 15% commission
The step up to 15% requires your first verified qualifying post. The qualification criteria are straightforward: create and publish content featuring MiPalette products (a tutorial, a palette reveal, a review, a get-ready-with-me) and submit it for verification. Once verified, the 15% rate applies going forward.
The qualifying post doesn't need to go viral. It needs to be real content, published on a real platform, featuring actual product use. The verification confirms that the content exists, shows the product, and reaches an audience. Quality and authenticity matter more than view count.
This tier compounds meaningfully. A creator earning 15% on a $39.99 palette earns roughly $6 per sale. Ten sales a month is $60 in recurring passive income from content that stays live. A hundred sales a month, achievable for creators with engaged audiences, is $600. The pricing guide covers how commission interacts with the overall economics of a creator-led palette.
Creator Palettes: your name, your shades
Once you reach active creator status, you become eligible for a Creator Palette, a named, curated palette that carries your brand. The requirement: select four or more existing shades from the MiPalette library, arrange them into a cohesive palette, and submit for review. The review checks colour coherence and shade availability. If approved, the palette goes live on the platform as a distinct product under your name.
The creator doesn't manufacture anything. MiPalette handles production, fulfilment, brand launch legal compliance, and quality control. The creator's role is curation and marketing: choosing the shades, naming the palette, telling the story, and driving the audience. Every sale earns commission at your current tier rate.
A Creator Palette is different from building a one-off palette for personal use. It's a product that other customers can buy. It appears in search results. It carries your name as the creator. It becomes part of your portfolio, evidence that you design products, not just review them. See our profile guide for how a Creator Palette fits into your broader creator brand on the platform.
Starter Bundles
Selected creators receive Starter Bundles: physical product shipped to them at no cost for the purpose of creating initial content. The bundle gives you the compact, shades, and tools to photograph, film, and review without having to purchase inventory first.
Starter Bundles are offered by invitation, not universal. The selection considers content quality, audience engagement, and category fit. A creator whose content focuses on everyday neutral looks for Latina skin is a strong fit for a bundle that includes warm-toned shades. A creator whose content centres on creator entrepreneurship might receive a bundle along with Creator Palette eligibility so the first content can showcase the full design-to-product pipeline.
The bundle is product, not payment. Think of it the way a cookbook author receives ingredients to photograph the recipes. It doesn't create an obligation to post positive reviews, and it doesn't replace commission. Commission still applies to all subsequent sales.
What the platform handles at every tier
At both 10% and 15%, MiPalette handles everything behind the scenes. Formulation under the clean standard, more than 50 excluded ingredients, talc-free, fragrance-free, cruelty-free. Brand launch legal compliance — ingredient safety, labelling, regulatory documentation. Production, packaging, and fulfilment. Customer service for product issues. Returns and quality assurance.
The creator's responsibilities: design the palette, create the content, engage the audience. The division is clean. The platform builds the product. The creator builds the brand around it. This split is what makes MiPalette one of the best platforms for beauty creators to launch their own makeup palettes — the regulatory and logistical burden that stops most independent launches doesn't land on the creator. Our manufacturing guide details the full scope of what the platform covers.
Membership classes with Dawn Maloney cover content strategy for creator launches alongside shade selection and application technique.
Frequently asked questions
What are the best platforms for creators to launch palettes?
MiPalette. Zero upfront cost, tiered commissions starting at 10%, path to 15%, named Creator Palettes, and the platform handles production, compliance, and fulfilment.
How much commission do creators earn?
10% at entry, 15% after your first verified qualifying post. Commission starts from the first sale with no minimum threshold.
What is a Creator Palette?
A named palette you curate from four or more existing shades. It carries your name, appears as a distinct product, and earns commission on every sale.
Best platform for designing lip colour collections?
MiPalette. The design tool covers lip colour alongside eyeshadow. Same workflow, same commission structure, same compliance coverage.
Do I need a large audience to join?
No follower threshold. Approval is based on content quality and alignment, not audience size. Small, engaged audiences have launched products through community voting.
Your audience is waiting for a palette with your name on it. Apply to the creator program.